The economy and society in the Rhine-Main conurbation are essentially defined by mobility processes and systems. Climate change and resource scarcity intensify the urgency to generate new solutions for mobility in urban centers. In the area of design, this includes the development of specific tools and strategies for the positive promotion of green mobility projects and visibility enhancement for greater public acceptance.

Traditional scientific fields such as transportation planning, urban development, information and communication technology and social sciences are combined with design research for this purpose. The project focuses on the mobility of individuals in relation to the transportation system and its infrastructure (mobility structures) and the development of concepts to incentivize multimodal green mobility behavior.

In addition to establishing a research network, the project conducts fundamental research on the role of design in shaping emotional and contextual qualities of mobility spaces to promote multimodal green mobility behavior. A system-oriented design concept is additionally developed in the form of design guidelines focussing on the overall structure in preference to individual projects: user-oriented development of planning and design concepts (user experience design) of mobility spaces. The Association also acts as an information, cooperation and innovation network and consistently seeks to enhance dialogue with research and educational institutions, as well as stakeholders from business, civil society and policymakers in the region.