Prof. Dr. Karl-Rudolf Rupprecht

GOALS IN FOCUS

Sustainability plays a central role in logistics and mobility. The global growth industry is indispensable in business-to-business transactions, in the networking of producers and companies and in the growing business-to-consumer sector (e-commerce). Relevant knowledge is imparted to our MBA participants.

The topic has been barely addressed in purchasing. To date, sustainability has not been included among the selection criteria of financial key performance indicators (KPIs), which are used for measuring the performance of corporate activities. On the contrary, sustainability is a non-financial KPI of secondary importance. As desirable as it may be, it must not cost anything. In keeping with this, it is worthwhile addressing the issue of how environmental KPIs in purchasing can be mapped to financial KPIs. Another question worth addressing is: How can we bridge the gap between wanting and doing in terms of economic psychology?

M. RingwaldID: 10056
last updated on: 02.03.2022